Pull-up in the Signature Tee
The story

One tee.One problem.One standard.

VIGOR started because nothing fit right in both places: the gym, and everything after. So the founder cut his own.

Single-arm row in the Signature Tee
Chapter 01 · The problem

Fit in the gym.
Wrong everywhere else.

The tees that fit a trained frame were gym tees: loud, boxy, printed front and back. The tees that looked right at dinner did not move, and did not fit the shoulders. There was nothing in the middle.

Back-neck lockup on the Signature Tee
Chapter 02 · The cut

So we cut
our own.

Our own pattern, not a blank. Fitted through the chest and arms, long through the body, a subtle fishtail hem, 95/5 cotton spandex so it holds its shape. Branding reduced to a tonal lockup at the back neck and a script at the sleeve.

Pattern
Custom, cut and sew
Fabric
95% cotton, 5% spandex
Hem
Long, subtle fishtail
Branding
Two tonal placements
Seated on concrete steps in the Strength cap and Signature Tee
Chapter 03 · The first run

Small run.
Big reach.

The first run went to people we trained with. Then the photos started coming back: kitchens, hotel mirrors, gym floors in cities we had never shipped to. Fit like a glove, they said. We kept every one.

See the community
Chapter 04 · Television
Then the tee showed up on The Ellen DeGeneres Show.
Season 15 · Signature Tee, black

A guest walked out, did a one-arm push-up on national television, and the shirt held its shape. Tens of millions of views. Our best product shot, and we did not take it.

Watch the clip at 1:10
On stage at The Ellen Show in the Signature Tee
One-arm push-up on The Ellen Show
Lat pulldown in the Signature Tee
Chapter 05 · The relaunch
We are back. Same standard. Full line.

The Signature Tee returns with new colorways. Long sleeves, bottoms, and outerwear follow, all cut to the same pattern philosophy: fitted, minimal, built to leave the gym in.

01Origin

The black tee

Pattern drafted, fabric chosen, first samples worn into the gym and out to dinner the same day.

Signature Tee, black
02First run

Sold to the people we trained with

Small numbers, real feedback, photos from everywhere.

03Television

The Ellen Show, Season 15

The tee on national television. The fit held.

04Now

The relaunch

Four colorways of the Signature Tee, the cream hoodie, headwear, and the next lines in the queue.

Start here

The Tee

Where it started. Where you should start.