VIGOR V mark

Precision.Restraint.Relentless.

Premium cut-and-sew clothing for men who train, built to look right in every room after the gym. Fit, fabric, and construction do the talking. The logo stays quiet.

What we make

Clothing that looks expensive because of the fit, not the logo.

Most gym clothing is loud. Most premium clothing does not move. VIGOR sits in the gap: custom patterns cut for an athletic frame, fabrics chosen for how they hold shape, and branding kept small enough that you have to look for it.

The result is a wardrobe that goes from the last set to the office, a dinner, a flight, and back again without a change of clothes or a change of standard.

We started with a black tee. We are building the full line the same way.

0Custom cut and sew
0Logo placements, both tonal
0Front graphics
Principles

What we hold to

01

Fit first

Patterns drafted for a trained frame: shaped through the chest and shoulders, tapered where it counts, room to move. Nothing boxy, nothing that fights the arms.

02

Minimal branding

Two tonal placements on a tee. One embroidery on a hoodie. A word on a hat. If you know, you know. That is the whole idea.

03

Built, not blank

We do not print on blanks. Every piece is cut and sewn to our pattern in small runs, which is why the fit is the first thing people notice.

04

Gym to everything after

Designed to pass in the weight room, a casual office, a flight, and a dinner. One standard, every room.

The mark

The V, and
the flag.

The V is the mark. Sharp at the shoulders, rounded at the base, the same shape as a fitted tee on a trained back. On the flag it takes the place of the stars: American made in spirit, built for work.

VIGOR V flag
Identity

The system

V markMark
VIGOR lockupLockup
VIGOR Strength stackedFull signature
Design language

Brand DNA

Palette

  • BlackThe base. Every line starts here.
  • WhiteThe second colorway, and the caps.
  • CreamWarm neutral. Hoodie and tee.
  • TealThe one accent. Used sparingly.

Rules

  • No front graphicsEver.
  • Tonal firstMarks match the garment.
  • Sharp cornersNo rounded anything.
  • Short wordsFitted. Minimal. Relentless.
The standard

Relentless

The word on the hat and the standard for the work. In the gym, in the cut, in the stitch.